NEW MEDIA: Balloon flight watch

BINNUR BEYAZTAS, Marketing, Thursday, 17 December 1998, 12:00am,

ICO Global Communications, the pounds 5m sponsor of Richard Branson’s latest attempt to travel around the globe in a balloon, has set up a site to record the live launch in the coming weeks. The site, located at www.icoglobal.com, will also provide a message service that will allow users to interact with the crew during flight.

ICO Global Communications, the pounds 5m sponsor of Richard

Branson’s latest attempt to travel around the globe in a balloon, has

set up a site to record the live launch in the coming weeks. The site,

located at www.icoglobal.com, will also provide a message service that

will allow users to interact with the crew during flight.

This article was first published on Marketing

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