MEDIA: Carat gives up Absolut

Lucy Barrett, Marketing, Thursday, 17 December 1998, 12:00am,

Carat has resigned its pounds 1m Absolut Vodka account because of a clash with Smirnoff, part of the UDV stable which forms an element of the pounds 70m centralised Diageo business which Carat picked up in October.

Carat has resigned its pounds 1m Absolut Vodka account because of a

clash with Smirnoff, part of the UDV stable which forms an element of

the pounds 70m centralised Diageo business which Carat picked up in

October.

This article was first published on Marketing

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