Liberty

DANNY ROGERS, Marketing, Thursday, 17 December 1998, 12:00am,

Retail group Liberty has brought in the Advertising Agency Register to help it find a new ad agency, following a split with Bean Andrews Norways Cramphorn. The decision is part of a full strategic review by Liberty, which is planning to relaunch Liberty branded goods and reposition its flagship store in Regent Street.

Retail group Liberty has brought in the Advertising Agency Register

to help it find a new ad agency, following a split with Bean Andrews

Norways Cramphorn. The decision is part of a full strategic review by

Liberty, which is planning to relaunch Liberty branded goods and

reposition its flagship store in Regent Street.

The store spent pounds 652,700 last year on poster and press ads which

illustrated its quirky image.

This article was first published on Marketing

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