Retail group Liberty has brought in the Advertising Agency Register
to help it find a new ad agency, following a split with Bean Andrews
Norways Cramphorn. The decision is part of a full strategic review by
Liberty, which is planning to relaunch Liberty branded goods and
reposition its flagship store in Regent Street.
The store spent pounds 652,700 last year on poster and press ads which
illustrated its quirky image.
This article was first published on Marketing