Budweiser ad tops youth survey

Michael Owen is hot, Tony Blair is not, and an ad featuring frogs

saying Bud-Wei-Ser was the ad of the year, according to a poll of young

consumers.

Right of Admission Reserved (ROAR) is the research panel which

interviews 1469 youngsters aged between 15 and 24 about their

tastes.

The poll of the year shows that 24% of the sample thought the Budweiser

’Frogs’ ad, created by BMP DDB, was the most popular of the year,

followed by the Lynx ad, the Colman’s ’Staying Alive’ ad, the

controversial Levi’s hamster ad and the Diet Coke break.

Person of the year was Michael Owen, who gained 15% of votes, followed

by Robbie Williams and sharing joint third spot the unlikely trio of

Prince Charles, Geri Halliwell and Bill Clinton.

Loser of the year was David Beckham, who was given the red card by 7.5%

of voters, followed by Bill Clinton, Paul Gascoigne, Chris Evans and

Tony Blair - who came second in the person of the year category last

year.

The most hyped event of the year was the film Titanic, according to 18%

of the survey, and it was also the film of the year, according to 33% of

the poll.

TV programme of the year was South Park, with a 14% vote, followed by

Ally McBeal and Friends.

Digital TV was voted the best new product of the year, taking 12.9% of

votes. Procter & Gamble’s new drink Sunny Delight came third with

5.5%.

Magazine of the year was FHM, the same winner as last year. The Emap

title garnered 20.3% of available votes. Also-rans in the top five

included Emap Elan’s More and the National Magazine Company’s

Cosmopolitan.

This article was first published on Marketing