Ad campaign in focus
Canon is launching a pounds 4m product-based ad campaign this autumn
with TV, cinema and radio ads. The camera ads were created by Grey
Advertising and the printer ads were by WCRS.
Barclays goes online
Barclays has teamed up with Microsoft to deliver an online PC banking
service through Microsoft Money ’97, the computer company’s online
financial services software, to be launched next year. Consumers will
need Microsoft Windows 95 and a modem to access Barclays PC banking
IPC Asda link-up
IPC’s title Woman and Home is running a Christmas promotion with Asda,
in which customers buying the December issue will get IPC’s sister title
Essentials for pounds 1 at Asda stores nationally.
Zenith hits China
Zenith Media has opened media offices in Hong Kong and China, making it
the largest planning and buying point in Greater China.
ITV claims it has turned in its best weekend ratings performance this
year with last Friday’s peak-time share of 42.2% (BBC1 26.3%),
Saturday’s share of 44.5% (BBC1 37.2%) and 58.2% on Sunday (BBC1 21.2%).
British retailers are ahead of Europe in own-label products, according
to research from Strategic Vision. Marks & Spencer comes top, with 99%
of its packaged goods being own-label. With a mature own-label market in
the UK, Strategic Vision says that continental demand gives UK food and
drink manufacturers the opportunity to expand their export market.
Sega game offer
A joint promotion has been set up between Sega and Yoplait Dairy Crest
for Sega’s computer toy, Pico. The promotion, put together by CBH
Marketing Communications, gave yoghurt buyers the chance to win one of
50 Picos as well as T-shirts.
The Periodical Publishers’ Association is running a Business Magazines’
Week this week to raise the profile of business magazines among
advertisers and agencies. It has also produced a Business Magazines
Handbook to provide a guide to the medium.
British Gas and Group 4 have joined forces to launch a new company,
AccuRead Ltd, which will take over management of meter reading.
This article was first published on Marketing