In Brief

- ITV Local is to go national with its service in October, it was announced at the Edinburgh TV Festival. After successful trials in the Meridien region, the broadband TV service is to expand across the UK.

- Millwall FC is taking the unusual step of advertising for fans, with a poster campaign on London's public transport network, using Viacom Outdoor's estate of bus sides and Underground poster sites. Millwall booked the campaign directly with Viacom, while Empire Design produced the creative.

- Emap's magazines, radio stations and websites are to run exclusive promotions for music download service Napster over the next three months, targeting 16 to 34-year-olds.

- Trinity Mirror Midlands is running a Disney promotion in its Birmingham Mail and Coventry Evening Telegraph titles organised by marketing services network WARL. The "Disney World of Knowledge" promotion will be supported from 11 September, with local TV, press, radio and direct marketing, devised by WARL and bought by John Ayling & Associates.

- The South West of England is set to embark on a £2.7m three-year campaign to promote the region as both a holiday destination and business centre. The holiday promotion, which debuts this Saturday, includes press, online and radio, while a business-to-business campaign will run in the press and online.

- Contract publisher and media sales house The Ad Plain is launching Tonic, a monthly news-stand magazine promoting ethical living to ABC1 women aged 30 to 55. Tonic will cover many of the traditional topics of older women's monthlies and will use celebs on its covers, but much of its editorial will have an ethical element.

- The Sportsman is to axe its Sunday edition and produce a single "weekend" newspaper with live football and racing information for the Saturday and Sunday.

- Flextech Television is to launch an Irish opt-out for its Living TV channel in a bid to create a new revenue stream and has appointed CanWest Ireland Sales Ltd (CISL) to manage the local advertising rights.

This article was first published on Media Week