Arla profits hit by Muslim boycott

Marketing, Wednesday, 23 August 2006, 12:00am,

Danish dairy producer Arla has said that the boycott of its products in the Middle East will hit full-year profits by about DKK400m (£36.4m).

Half-year results revealed that the firm was DKK100m (£9.1m) below budget at DKK238m (£21.6m).

The company, which owns the Cravendale milk and Lurpak butter brands, was affected when consumers in the Middle East began boycotting Danish brands in February, following a Danish newspaper's publication of cartoons of the Prophet Mohammed.

Arla admits that consumers in Saudi Arabia, which accounts for about two-thirds of the firm's income, are still refusing to buy its products.

However, sales have recovered in most other Gulf States.

This article was first published on Marketing

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