Guinness Brewing Worldwide

JEREMY BULLMORE, a non-executive direct, Marketing, Thursday, 16 October 1997, 12:00am,

Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific advertising this week. The campaign, through Ogilvy & Mather AsiaPacific, sets out to portray the distinction between ordinary drinkers and Guinness drinkers. The original advertising concept was created by the Ogilvy & Mather agency in Thailand.

Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific

advertising this week. The campaign, through Ogilvy & Mather

AsiaPacific, sets out to portray the distinction between ordinary

drinkers and Guinness drinkers. The original advertising concept was

created by the Ogilvy & Mather agency in Thailand.

This article was first published on Marketing

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