Government decisions both on the future of the Post Office and on
the electoral roll have been delayed.
The White Paper on the future structure and regulation of the Post
Office, originally due in March, has been put back to after May’s local
elections because of its sensitivities. The Home Office review of the
electoral roll, which may prevent its use by direct marketers, has been
rescheduled for late summer instead of early summer.
David Brosse has been appointed head of marketing for Experian’s
marketing services division, following the integration of Experian with
rival data provider ICD. Brosse is charged with building Experian’s
reputation as a supplier of consumer marketing information. Brosse was
previously head of new media at Experian.
Independent brewery Freedom has appointed Spirit Direct and Promotional
marketing to handle a direct marketing programme. Spirit’s first project
is to promote the Soho Brewery company, a London bar and micro-brewery
acquired by Freedom last year. The agency will develop posters, direct
mail, a loyalty scheme and promotional activity.
Bacon brand Danepak is running an on-pack promotion in conjunction with
Airtours, offering free holiday vouchers on 3.7 million packs of
The move is designed to reward loyal purchasers of Danepak bacon. The
promotion is supported by below-the-line activity including competitions
in women’s and TV listings magazines.
The Field Marketing Association is joining the Direct Marketing
Association from May, after a vote among its 12 members. The FMA, which
was set up five years ago, is the trade body for companies which
specialise in field marketing and sampling, techniques used in direct
marketing and sales promotion. Alison Wilson, chairman of the FMA, says:
’There is a real synergy between the FMA and other member councils, and
field marketing sits well within the DMA.’
OgilvyOne has poached Craik Jones group account director Sam
Williams-Thomas to lead the client team for its Envision BBC licence fee
contract. The Envision consortium, comprising OgilvyOne owner WPP, Bull
Information Systems and the Post Office subsidiary SSL, has been awarded
the business until 2006. The first work, using a data-driven
’customer-centric’ approach to licence-fee collection, rolls out this
month. At Craik Jones, Williams-Thomas headed the Land Rover, BT and
First Direct accounts.
United Distillers and Vintners (UDV) is to build closer relationships
with trade customers through telemarketing and field sales, after
appointing Siebel Systems to build a customer relationship management
solution. UDV, which owns brands including Johnnie Walker, Smirnoff and
Baileys, has appointed Siebel to supply up-to-date customer information
to its sales force on a global basis.
UDV has operating profits of pounds 1.3bn and is part of consumer goods
The Guardian is launching a national postcard campaign in bars to
promote changes to the title. The cards were created by Partners BDDH
and distributed by Boomerang. They emphasise changes to The Guardian’s
weekly listings and entertainment section, and its new Guide Daily.
This article was first published on Marketing