MEDIA: BRIEFS

NI gets a result

News International has won a victory against HM Customs & Excise after a

VAT & Duties tribunal ruled that entry to fantasy football, rugby and

cricket games does not constitute betting. The decision means that no

duty is payable by News International on money raised through 0891

premium phone lines used on many of the competitions.

Television time

Sixty five per cent of viewers make assumptions about the content of

television programmes based on the time of day it is shown, according to

research for the Broadcasting Standards Council. A national poll of 1000

people found the majority in favour of the watershed and 84% said

parents are responsible for children’s viewing after 9pm.

Football Future

Future Publishing, part of the Pearson media group, is to publish

Football Italia magazine next year. It will be produced in conjunction

with Chrysalis Sport and Channel Four.

Going Home

The editor of Homes & Gardens magazine has resigned after nine years.

Amanda Evans said she was leaving the title because of commitments to

her young family.

Creative move

Katy Turner, the former sales and marketing director of Golden Rose

Communications and founder of Viva! 963, is to become managing director

of Creative Media Partnerships (CMP).

Men’s monthly

He Lines Magazine is to go monthly from January next year. It was

launched in 1990 as a quality business men’s fashion title by Streamline

Fashion Publishing.

I don’t believe it!

Victor Meldrew is more popular than the Queen and Coronation Street when

it comes to Christmas television viewing, according to the latest

Sensor survey of 500 people by CIA MediaLab. One Foot in the Grave was

voted the programme most people were looking forward to, with 38%

putting it top of their viewing schedule. Just 14% said they were

looking forward to the Queen’s Speech, while 29% opted for Coronation

Street.

Saver offer

Telegraph Newspapers is to offer advertisers the chance to appear on

screen savers downloaded from the Electronic Telegraph. The group is

offering to produce and feature client’s screen savers on ET from the

new year.

Concord flies kite

Poster specialist Concord, and its parent company Alban Communications,

have become the first outdoor companies assessed by the British

Standards Institute, to be registered for the quality kite mark BS EN

ISO 9002.

NatMags role

Patrick Taylor has been named as director of ad sales for the regional

office of the National Magazine Company. Taylor will report to Duncan

Edwards, director of corporate business development.

This article was first published on Marketing