THIS WEEK: UKCL adds the feminine touch for its ad debut

HARRIET MARSH, Marketing, Thursday, 14 December 1995, 12:00am,

UK Charity Lotteries will be targeting customers with the tagline ‘Is Lady Luck With You?’ in its first TV advertising, which breaks early in January.

UK Charity Lotteries will be targeting customers with the tagline ‘Is

Lady Luck With You?’ in its first TV advertising, which breaks early in

January.

The advertising, which will feature an image of Lady Luck, also hopes to

appeal to women, who make up more than 60% of scratchcard customers.

It is hoped ‘Lady Luck’ will become UK Charity Lotteries’ equivalent of

Camelot’s ‘finger of fortune’ for the National Lottery.

The tagline and female image for the TV campaign are previewed in a new

pounds 50,000 scratchcard game, The Lukcy Game, currently feeding into

the retail network for a simultaneous launch next month.

UK Charity Lotteries is celebrating new distribution deals with four

national retailers, Forbuoys, Thresher, Shell and Total.

The deals bring the total of Lukcy outlets to 20,000, including 685

Forbuoys newsagents and 800 Shell UK forecourt sites.

This article was first published on Marketing