THIS WEEK: Walkers chief rewarded with overseas post

Walkers marketing chief Martin Glenn is being promoted to a general

management job within owner Pepsico as a reward for his award-winning

work for the pounds 430m snacks division.

He is to be replaced by former Pepsi marketer Mhairi McEwan, who left

her post with the soft drinks company as part of an international shake-

up last week.

Glenn, who has been with Walkers since 1992, was promoted to vice-

president, marketing, in 1994 after launching Doritos. He has since been

responsible for increasing the Walkers brand share of the crisp market

from 43.7% in 1994 to 54.6% in October 1996, aided by the much lauded

Gary Lineker ads from BMP DDB.

Doritos was Marketing’s fastest growing brand this year, and the Lineker

campaign has also picked up a Marketing Society award.

Glenn is being primed for senior management within Pepsico’s

organisation and is likely to be given a country management job abroad.

McEwan’s promotion is a recognition of her 18 months as vice-president

of marketing for Pepsi. Although Pepsi’s Blue revamp has been criticised

in the UK, five out of eight of its European markets have gained share.

This article was first published on Marketing