Toyota has created the new role of general manager of vehicle
marketing and has poached Paul Philpott, brand manager for small cars at
Ford, to fill the role.
Philpott, who has left Ford after resigning on Monday, joins the
Japanese firm on September 1 and will report to marketing director Mike
Moran, who also joined Toyota from Ford in April 1996.
Philpott will be responsible for market and product strategy, market
research and market forecasting and analysis.
His appointment completes a year-long reorganisation of the
communications and marketing departments, which has also resulted in the
appointment of public affairs manager Scott Brownlee and marketing
communications manager Simon Mohamed.
Toyota has made no secret of its ambitious plans for expansion in
In 1995, the company announced it would double volume by the end of the
century, and this year expects sales to be up around 20% by the end of
This article was first published on Marketing