Toyota picks up Ford brand boss

Toyota has created the new role of general manager of vehicle

marketing and has poached Paul Philpott, brand manager for small cars at

Ford, to fill the role.

Philpott, who has left Ford after resigning on Monday, joins the

Japanese firm on September 1 and will report to marketing director Mike

Moran, who also joined Toyota from Ford in April 1996.

Philpott will be responsible for market and product strategy, market

research and market forecasting and analysis.

His appointment completes a year-long reorganisation of the

communications and marketing departments, which has also resulted in the

appointment of public affairs manager Scott Brownlee and marketing

communications manager Simon Mohamed.

Toyota has made no secret of its ambitious plans for expansion in

Europe.

In 1995, the company announced it would double volume by the end of the

century, and this year expects sales to be up around 20% by the end of

the year.

This article was first published on Marketing