ADVERTISING: BRIEFS

Clean hands

BDH has been appointed to handle the creative work for an outdoor

advertising campaign to promote the Tidy Britain Group and the National

Spring Clean, both anti-litter initiatives. The poster campaign runs

during March and April.

Movies on up

Three-quarters of the population are now cinemagoers, the highest

proportion ever according to the latest Caviar survey. In 1995, 38.7

million people visited the cinema, up from 19.1 million in 1984. Of

these, 7.9 million went once a month or more, up from 2.6 million in

1984.

Anti-barrier methods

The Advertising Association is holding a seminar on barriers to trade in

advertising and media in Europe on Wednesday April 17. A meeting looking

at the future of the V-Chip will take place on Tuesday 26 March at the

European Commission’s offices in London.

Clocking it up

TAG Heuer spent over pounds 2m on advertising last year, up 22% on 1994.

The company claims it makes it the top spender in the watch and clock

sector.

Not so Dumb campaign

First Independent Films has appointed DPA to handle the retail campaign

to promote the video of Dumb & Dumber. The pounds 350,000 TV campaign

will run on ITV, Channel 4 and GMTV through to Easter.

Scottish alliance

The Scottish Tourist Board is running a campaign to promote short breaks

to Londoners in conjunction with British Midland, EasyJet, Ryanair and

InterCity. Posters are appearing in tubes and train stations, and ads

have been placed in the London Evening Standard.

NFU Mutual sows seeds

Insurance firm NFU Mutual has appointed Cogent to target a wider

audience outside its traditional farming market. NFU has committed

around pounds 2m to an advertising campaign, which is expected to roll-

out in June.

Doublemint drive

Wrigley’s is spending more than pounds 2m promoting Doublemint on TV.

The series of ten-second ads from Bray Leino will run in four-week

bursts throughout the year.

L’eau land fling

Highland Spring mineral water has launched a new campaign poking fun at

rival French brands with the strapline ‘The Scottish water the French

drink’. The press campaign through McCann- Erickson Scotland, is part of

Highland Spring’s pounds 2m spring spend. It features French people who

say they prefer the Scottish water to their own country’s brands.

Pretty Bourjois

Parisian cosmetics firm Bourjois is starting its first press advertising

campaign which will run from April to December. The ads, across the

women’s press use the catchline ‘Very Chic. Very French. Very Here’.

This article was first published on Marketing