Emap Metro

NEILL DENNY, Marketing, Thursday, 13 May 1999, 12:00am,

Emap Metro is publicising its annual FHM 100 sexiest women poll with a poster campaign through Bartle Bogle Hegarty. The campaign, promoting its July issue, is based around electoral themes and was launched this week with a nude projection of TV starlet Gail Porter on the House of Commons. Ads spoofing party election posters are running in key cities with lines such as ’Vote Pamela Anderson - pro-sleaze campaign’. FHM’s poll has been running for five years. The push forms part of a pounds 2m annual marketing spend supporting the magazine.

Emap Metro is publicising its annual FHM 100 sexiest women poll

with a poster campaign through Bartle Bogle Hegarty. The campaign,

promoting its July issue, is based around electoral themes and was

launched this week with a nude projection of TV starlet Gail Porter on

the House of Commons. Ads spoofing party election posters are running in

key cities with lines such as ’Vote Pamela Anderson - pro-sleaze

campaign’. FHM’s poll has been running for five years. The push forms

part of a pounds 2m annual marketing spend supporting the magazine.

The image projection was staged by guerrilla marketing specialist

Cunning Stunts. See Mix, page 76.

This article was first published on Marketing

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