Emap Metro is publicising its annual FHM 100 sexiest women poll
with a poster campaign through Bartle Bogle Hegarty. The campaign,
promoting its July issue, is based around electoral themes and was
launched this week with a nude projection of TV starlet Gail Porter on
the House of Commons. Ads spoofing party election posters are running in
key cities with lines such as ’Vote Pamela Anderson - pro-sleaze
campaign’. FHM’s poll has been running for five years. The push forms
part of a pounds 2m annual marketing spend supporting the magazine.
The image projection was staged by guerrilla marketing specialist
Cunning Stunts. See Mix, page 76.
This article was first published on Marketing