While the rest of us wind down for Christmas, Bob Bone, creator and
director of the London Parade, is winding up for New Year’s Day, when
the world’s largest event of its kind will transform the streets of
London. Now into its 11th year, the Parade ‘reflects the colourful,
exciting and energetic aspects of our vibrant city’ - at least that’s
according to John Gummer MP, who describes it as ‘one of the high points
in London’s cultural calendar’. As a Hogmanay hangover remedy it’s kill
or cure, and once it is over, Bob Bone will be taking a well-earned
break on the Mix desert island, along with his five objects and one
book, plus the traditional Bible, subscription to Marketing and solar
powered Internet link.
* As I am profoundly Luddite (a cover for being technologically
challenged), an Internet link will mean little to me. My most essential
object will be a Grundig travellers’ short-wave radio with a vast supply
of batteries. This great little toy would keep me in touch better than
the Internet ever could.
* I enjoy the luxury of not having to shave, but after a while the
resulting beard irritates.
A Gillette Sensor with gel and a good stock of blades would improve
* A couple of luxuries would ease the trauma of being cast away, so I’d
like a few hundred grams of Iranian Beluga caviar and...
* a case of Krug - vintage or otherwise - as a change from the island
* Food-finding and providing will be aided by a Swiss Army Knife with
every conceivable gadget. Working out what each bit is supposed to do
will also provide mental stimulation.
* To read, I’d take the Rothmans Football Yearbook, so that ‘off-island’
I could be an even bigger soccer bore and could remind myself that in
the past QPR really did win the occasional home match.
This article was first published on Marketing