McCann’s PR coup
McCann-Erickson Worldwide has acquired public relations company The
Weber Group for an undisclosed sum. The Massachusetts-based company was
ranked as the 8th largest independent PR firm in the US in 1995, with
reported fees of dollars 12.3m pounds 7.9m).
Free and easy
Martin Anderson, managing director of BDH, Manchester, told a meeting of
the North West Marketing Society last week that free ad pitches
encourage client promiscuity. In his talk, entitled ‘Why advertisers
should pay for pitches’, Anderson argued that UK companies place low
value on expertise which is given for free’.
The British Film Institute has appointed Conran Design Group to review
its brand communications. A new corporate identity is expected to be
unveiled in April 1997.
RNIB’s target agency
The Royal National Institute for the Blind has appointed marketing and
advertising agency Target Direct to manage all its direct and legacy
marketing from April 1997.
Johnson & Johnson is using door-to-door sampling, through MRM
Distributions, to launch their new pH5.5 2-in-1 Shower Gel and 2-in-1
ASA gets Rich
Lord Rodgers of Quarry Bank has appointed Harry Rich, managing director
of Tandem (UK), to join the council of the Advertising Standards
Authority. He is the third person to be appointed from outside the
advertising industry and will replace Elizabeth Firkin.
Ruddles Brewery has appointed Marshall Advertising to handle its Ruddles
Best Bitter and Ruddles County brand. The account was formerly held by
Dead or alive
Mexican beer Sol is revisiting its heritage in a promotion themed around
the traditions of the ‘Day of the Dead’.
Reebok’s rugby tackle
Reebok has unveiled a new poster ad featuring New Zealand rugby player
Jonah Lomu. Titled ‘Accident’, the 48-sheet poster, through Lowe Howard-
Spink, taunts English supporters by recalling Lomu’s 1995 World Cup
performance when he flattened the English defence.
Northern energy boost
Northern Electric has appointed Robson Brown to handle an energy
campaign promoting its ‘dual fuel’ in the North East.
Hill Samuel, the Lloyds TSB-owned asset management company, is to launch
a pounds 2.5m press and poster campaign next year, through Citigate
This article was first published on Marketing