NEWS: Party time on Railtrack sites

Political parties will be allowed to advertise on railway stations and

Railtrack roadside advertising sites for the first time since the

railways were privatised.

Until now, political advertising has been banned from all sites on

Railtrack property.

Outdoor advertising contractor Maiden Outdoor, which sells the sites on

behalf of Railtrack, will now be able to sell 90% of its 48-sheet poster

sites to political advertisers on the sites lining the tracks, and on

the majority of UK railway stations in the run-up to the general

election.

All ads will be subject to copy approval by Railtrack or the relevant

train company. And all ads will have to observe the Railtrack Code of

Advertising Acceptance.

This agreement does not include sites on the London Underground, which

is still state-owned and prevented from carrying political advertising.

TDI Advertising, which sells sites for the Underground, is putting

together a marketing initiative to promote the Underground as a

‘political free zone’.

This article was first published on Marketing