NEWS: Norwich Union hires AD chief before flotation

Norwich Union has appointed David Sims as group head of marketing as

part of the insurance group’s preparations for its expected stock

flotation next year.

Sims, currently marketing director at Allied Dunbar, will take up his

post early next year and oversee all the company’s marketing.

Norwich Union will step up its brand-building activity next year with a

TV campaign through Saatchi & Saatchi, the first corporate ads since

1995. The company launched a separate pounds 2m campaign for its newly

launched direct insurance operation earlier this year.

Sims’s departure from Allied Dunbar follows internal restructuring last

month, which saw head of personnel and organisation Phil Hodkinson

replace Jerry Greyburn as company board director for marketing, leaving

Sims in the more junior post of marketing director.

This article was first published on Marketing