This will not come cheap and agencies hardly compare with, say, oil companies, as CO2-spewing polluters. The exercise, it seems, is about winning and retaining clients. Pressure is mounting on advertisers to clean up their supply chains, and as climate-change hysteria hits fever pitch, agencies will be pushed to go green.
Jones' move is wise - green credentials could soon help win, or lose, pitches.
This article was first published on Campaign