Branding news: Migraine tablets unveil fresh look
Marketing, Wednesday, 12 July 2006, 12:00am,
GlaxoSmithKline (GSK) has revamped the branding of its Imigran Recovery migraine treatment to signal its switch from a prescription drug to OTC.
Called Imigran Recovery to emphasise GSK's claim that a single tablet, if taken early enough, can lead to complete recovery from migraine in two hours, it began its global roll-out in June.
The packs, by Brandhouse WTS, use soothing shades of blue. The image of an open door is suggestive of 'escaping into the light' from the 'darkness' of a migraine.
The product name is embossed to give it a premium feel. The two-tablet packs are priced £7.99.
This article was first published on Marketing
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