ADWATCH: The weekly analysis of advertisement recall

Marketing, Thursday, 07 December 2000, 12:00am,

Q: Which of the following TV commercials do you remember seeing recently?

Last Account Agency/TV buyer %

week

1= (-) Argos Ogilvy & Mather/MindShare 72

1= (-) Woolworths Bates UK/Zenith Media 72

3= (-) National Lottery WCRS/OMD UK 71

3= (1) B&Q Bates UK/Zenith Media 71

5 (-) BT Cellnet Abbott Mead Vickers BBDO/ 70

The Allmond Partnership

6 (2) Boots J Walter Thompson/OMD UK 66

7 (4=) Comet Saatchi & Saatchi/Zenith Media 65

8 (7) Iceland HHCL & Partners/MediaCom TMB 62

9 (-) IKEA St Luke''s/MediaCom TMB 61

10 (4=) Orange WCRS/Media Planning Group 60

11 (-) Virgin Money.com Rainey Kelly Campbell Roalfe Y&R/ 58

Manning Gottlieb Media

12 (2=) Olivio Olive Oil Bartle Bogle Hegarty/Initiative Media 57

Spread

13 (-) McDonald''s Leo Burnett/Starcom Motive 52

14 (-) AOL Mortimer Whittaker O''Sullivan/ 50

BBJ Media

15 (-) Currys M&C Saatchi/Walker Media 49

16 (-) Marks & Spencer Rainey Kelly Campbell Roalfe Y&R/ 48

Walker Media

17 (-) Carphone Warehouse TBWA/London/Matters Media 46

18 (-) Chicken Tonight J Walter Thompson/Initiative Media 44

19 (-) Disneyland Paris Leo Burnett/Carat 43

20 (-) Vauxhall Corsa Lowe Lintas/ 42

Western International Media

Adwatch research was conducted from November 24 to November 26 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP.

Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).

This article was first published on Marketing