Adult channel Babeworld censured for explicit output
by Mark Banham, brandrepublic.com, Monday, 26 June 2006, 2:20pm,
LONDON - Adult satellite channel Babeworld TV has been rapped by media regulator Ofcom for transmitting what the regulator described as 'explicit sexual content' before a midnight watershed on the free-to-air network.
The station was investigated after a viewer complaint that Babeworld had broadcast the programming content. However, the channel failed to supply a tape of the programming as evidence it was not at fault, because of "a technical failure" by the company administering the channel's compliance recordings.
Babeworld did acknowledge that some of the content aired on the channel was "too explicit" for the UK market and, as a result, it said it had changed its "production and editorial partners" and that output was now being produced to revised guidelines. The channel also said that it was producing its own compliance tapes and was no longer dependant on outside contractors.
Ofcom stated that it welcomed the steps that Babeworld had "taken to avoid any future failure to supply recordings."
The decision follows a similar reprimand for competitor adult satellite broadcaster Babestar TV last month, in which it transmitted a television ad for an adult channel, featuring women wearing underwear, lounging on a mattress and using sex toys.
The ad for Babestar.tv Live XXX, which appeared at 10pm, was broadcast on Look4Love TV, a digital unencrypted channel, and showed a young-looking woman with long blonde hair sucking a lollipop.
The voiceover said: "She's just 18, she is barely legal, if you like them young, take advantage of our young girls here at Babestar."
The ad used crude explicit language, referred to young girls and frequently claimed "we are live here until 5.30am and guys you can get through to any babe right now".
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- NHS leaders and chief executives encouraged to communicate online
Most commented





