The Work: New Campaigns - The World

SONY - MEMORIES - EUROPE
Project: Memories
Client: Emily Young, senior manager communications Europe, Sony
Brief: Promote the Sony Handycam as an aid to capturing special moments
Creative agency: Fallon London
Writer: Juan Cabral
Art director: Juan Cabral
Planner: Gareth Goodall
Media agency: OMD International
Media planner: Charlotte de Lur Saluces
Production company: HLA
Director: Simon Rattigan
Editor: Adam Spivey
Post-production: Speade
Audio post-production: Wave
Exposure: Pan-European TV

THE LOWDOWN

Real-life footage of people celebrating at birthday parties across three continents features in a new TV campaign by Sony to promote its Handycam camcorder.

A team from Fallon London and the director Simon Rattigan produced the commercials from 53 hours of film shot over a ten-day period. Footage used includes some shot by the party guests.

The advertising targets young families across Europe, of whom four out of five do not own a camcorder.

Under the theme "Easy to shoot. Hard to forget", the spots aim to show the spontaneity and fun of capturing special moments.

The Sony Handycam records in wide-screen format and enables users to shoot and immediately play back the material on any compatible DVD.

STANDARD CHARTERED BANK - HENRY AND JOSEPH - GLOBAL
Project: Henry and Joseph
Client: Lucinda Semark, head of marketing for global consumer banking,
SCB
Brief: Reinforce SCB's philosophy of teamwork and partnership
Creative agency: TBWASingapore
Writer: John Sheterline
Art director: Mike Shackle
Media agency: OMD
Media planner: Jessica Ho
Production company: Velocity Africa
Director: Mickey Madoda Dube
Exposure: International TV

THE LOWDOWN

The Kenyan athlete Henry Wanyoike, who overcame blindness to become one of the greatest marathon runners of his generation, is the star of a new global TV branding campaign by Standard Chartered Bank.

The ad, produced by TBWASingapore, shows Wanyoike and his sighted running partner Joseph Kibunja running through rural Africa before crossing the finishing line together at a big city marathon. The endline is: "Partnerships change lives."

The film will run across Asia, Africa and the Middle East, which account for 95 per cent of the bank's profits.

VIRGIN MOBILE - EXCITING OFFERS NEED EXCITING ADS - AUSTRALIA
Project: Exciting offers need exciting ads
Clients: Rich Field, brand general manager; Dave Cain, brand and
communications manager, Virgin Mobile
Brief: Promote Virgin Mobile's Motor Mouth recharge voucher
Creative agency: Host
Writers: Jonathan Kneebone, Luke Crether, The Glue Society
Art directors: Jonathan Kneebone, Matt Devine, The Glue Society
Planner: Olly Taylor
Media agency: Mitchell & Partners
Media planner: Gabriela Buldeski
Production company: radical.media
Director: The Glue Society
Editor: Jack Hutchings
Post-production: The Lab
Audio post-production: Nylon
Exposure: National TV, online

THE LOWDOWN

Virgin Mobile has added extra hype to the campaign promoting its Motor Mouth recharge vouchers by getting Australians to vote for the kind of commercial they most wanted to see.

People were invited to say online what could be done to make the company's previous ads, which featured a character called Russell who spoke in a boring monotone, more exciting.The result was a spoof horror movie in which Russell, clad in only a fig leaf, stars alongside a chainsaw-wielding nun.

The commercial was shot, edited, sound mixed and approved for broadcast within five days of the final votes being cast.

Virgin Mobile's Motor Mouth vouchers allow users to call anyone in Australia at any time for ten cents a minute.

PLANTERS NUTS - SKYSCRAPER, TRAIN - US
Project: Skyscraper, train
Client: Jon Ghingo, senior brand manager, Kraft Foods
Brief: Launch Nut Lovers Mixes
Creative agency: FCB New York
Writer: Greg Wikoff
Art director: Todd Eisner
Media agency: MediaVest
Media planner: Howard Flusser
Production company: Studio AKA
Directors: Marc Craste, Philip Hunt
Audio post-production: Sound Lounge
Exposure: National TV

THE LOWDOWN

Animated films that draw inspiration from Hollywood's golden age are spearheading the launch of new product lines marking the centenary of Planters Nuts.

The two commercials promote Nut Lovers Mixes, a range of four mixes, each containing two complementary nut types.

Each spot features the familiar Mr Peanut character, complete with top hat and monocle, declaring his love for various nuts. In one ad, he rushes to the observation deck of an art deco skyscraper to embrace a pistachio. In another, he looks for a cashew aboard a departing train.

The appearance of the new products comes at a time of climbing nut consumption in the US, as Americans snack more and seek nutritious alternatives to crisps and sweets.In response to this, manufacturers have been creating convenient packaging and new flavours to attract on-the-go consumers.

This article was first published on Campaign