Letter - Church tackling Da Vinci Code dilemma

PR Week UK, Friday, 09 June 2006, 12:00am,

Kate Nicholas is right to flag up the dilemma facing Christian groups in response to The Da Vinci Code ('Church is damned to failure over Da Vinci,' 26 May). We saw the film as both a challenge and an opportunity, so we developed an area on our website called 'The Da Vinci Code - Making Your Mind Up'. There, visitors can check out Dan Brown's claims and take part in a poll.

It's another example of the Church's communications focusing on topical issues.

A few clicks away from the website's Da Vinci Code area are our prayers for use during the World Cup.

Peter Crumpler, director of communications, Archbishops' Council, Church of England.

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