London university hands marketing duties to Cubo

by Staff, brandrepublic.com, Friday, 09 June 2006, 7:00am,

LONDON – London Metropolitan University has appointed Cubo to handle its integrated marketing account following a three-way pitch.

London Metropolitan is the capital's largest single university with 35,000 students and two campuses situated in North London and the City of London. The account had been held by Beechwood, which did repitch for the account.

Cubo is preparing its first student recruitment campaign for August and has also been tasked with raising the profile of the university.

The agency invited students from the university's design course in for work experience and to give it an insight into life at the university.

Catherine Downes, head of marketing at London Metropolitan, said: "Making use of our design students was an inspired idea. It showed us that as an agency Cubo is willing to go that extra step and move away from the conventional to make things happen."

Cubo was acquired by holding company Cagney, which also owns Chick Smith Trott and PR agency The Media Foundry in February.

Pic: Justin Cormack

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This article was first published on brandrepublic.com