Radiowatch: The monthly analysis of radio advertisement recall

Q: Which of the following radio commercials do you remember hearing
recently?
Last Brand Agency/Media buyer %
month
1 (-) 118 118 WCRS/OMD UK 55
2 (-) Carphone Warehouse Radioville/Matters Media 46
3 (10) BSkyB United/MediaCom 43
4= (1) T-Mobile Saatchi & Saatchi/MediaCom 39
4= (4) Vodafone JWT London, RMG Connect/OMD UK 39
4= (8) Yellow Pages Abbott Mead Vickers BBDO/PHD 39
7 (-) B&Q JWT London/ZenithOptimedia 32
8= (-) O2 VCCP/ZenithOptimedia 31
8= (-) Bulldog Broadband WCRS/Mediaedge:cia 31
10 (-) More Th>n Fallon London/Universal McCann 28
11= (-) IKEA RBLM/MediaCom 25
11= (-) RAC Abbott Mead Vickers BBDO/OMD UK 25
13= (-) Marks & Spencer RCKR Y&R/Walker Media 24
13= (-) Halifax DLKW/Vizeum UK 24
15 (-) Auto Trader JWT London/MediaCom 20
16= (-) Tiles R Us In-house, Firemix/The Media Works 15
16= (-) Ocado Ogilvy & Mather/Starcom 15
18 (-) BT - Phone Book Lunar/Starcom Mediavest 14
19 (-) Electoral Commission St Luke's/Starcom 10
20 (-) Hewlett-Packard Publicis/ZenithOptimedia 9
Radiowatch research was conducted from 12-14 May by TNS as part of its
twice-weekly OnLineBus omnibus survey among 1000 adults aged 16-64. For
details of the survey contact sue.homeyard@tns-global.com (020 7868
6602). Brands for Radiowatch are determined by the top radio sales
groups, which put together a monthly list of their 25 biggest brand

advertisers.

This article was first published on Marketing