MARKETING MIX: Football Crazy - First-class delivery by Donkeys

The bookmakers have stopped taking bets on Manchester United to win

the title, but after Saturday’s defeat at Sheffield Wednesday maybe

Arsenal or Liverpool can still catch them.

Jonathan De Mello of Royal Mail will be hoping that they can. His team,

De Mell’s Donkeys, top the Football Crazy weekly table with 29 points,

winning him a Football Crazy polo shirt.

Paul Ince was in outstanding form in Liverpool’s 2-1 win over Bolton

Wanderers. His goal and assist makes him our Football Crazy Player of

the Week.

If relegation-threatened Everton want to blame someone for their 2-1

defeat at Southampton then Slaven Bilic is a prime candidate. His clumsy

challenge on Egil Ostenstad gave away a penalty, earned Bilic a red card

and made him our Loon of the Week.

In the overall league, Brendan McElroy of Boots (453 points) has

extended his lead to ten points. For overall and this week’s player

scores, turn to page 44 or call 0891 400220. Calls cost 50p per minute

and all profits go to NABS.

The top teams - week 26.

   Score  Team name           Manager             Company/Location

1  29     De Mell’s Donkeys   Johnathan De Mello  Royal Mail/

                                                  Oxford

2  28     The Stilton Edge    Barndoor/Boyd       Stilton Advertising/

                                                  Ipswich

3  27     Hibby Bunters       Mark Gorman         1576 Advertising/

                                                  Edinburgh

4  26     Laura FC            Graham Pedley       c/o Gareth Jones/

                                                  Macclesfield

5= 25     Finkel’s Warriors   Dominic Elliston    Humana International/

                                                  London

5= 25     Eat My Goal         Rob Brown           WH Smith News/

                                                  Swindon

5= 25     Chambers’ Choppers  Steve Chambers      MediaCom/

                                                  London

8= 24     Norfolk Inchance    Adam Byrne          The Snack Factory/

                                                  Skelmersdale

8= 24     Shazzer’s Strikers  Sharon Tierling     Warner Lambert/

                                                  Eastleigh

8= 24     White Woolly        Steve Wolstenholme  CVHF/

                                                  Manchester

This article was first published on Marketing