FHM Collections is on sale for last time
Media Week, Media Week, Tuesday, 18 April 2006, 12:00am,
Emap has closed its biannual men's fashion title FHM Collections after nine years, claiming that the market was too small to sustain it as a standalone magazine.
The publisher said it wanted to beef up fashion coverage within FHM and focus on growing it as a "superbrand" across new media.
Although it did not have an ABC figure, FHM Collections was understood to have a circulation of more than 50,000. It is the second spin-off of the magazine to close following the demise of fitness title FHM Bionic in 2002.
David Pullan, FHM managing director, confirmed the spring/summer issue of FHM Collections, currently on sale, would be the last.
This article was first published on Media Week
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