Sales of newspapers in all but one category fell month on month,
according to November ABC figures.
Sales across the Sunday mid-market were the only ones to rise, up just
0.05% month on month.
Year on year, the picture was much healthier, with sales climbing in the
national and Sunday popular, mid-market and quality sectors.
In terms of individual papers, the Daily Mail and the Financial Times
were the only national dailies to increase sales month on month, with
rises of 1.08% and 0.42% respectively.
The Sunday Mirror, which rose 0.36% month on month, and the Mail on
Sunday, which inched up 0.13%, were the only national Sundays to
Paul Mukherjee, head of press at The Network, attributed the sales
decline in the tabloids to editorial changes in the quality market: ’The
tabloids are having their editorial identity challenged by the
broadsheets, which are increasing their coverage of areas such as sport,
which has traditionally been strong in the tabloids.’
Sales for The Independent and The Independent on Sunday fell by 3.14%
and 4.72%, the biggest decline of any national newspaper.
This article was first published on Marketing