MEDIA: Dailies drop in latest ABCs

Sales of newspapers in all but one category fell month on month,

according to November ABC figures.

Sales across the Sunday mid-market were the only ones to rise, up just

0.05% month on month.

Year on year, the picture was much healthier, with sales climbing in the

national and Sunday popular, mid-market and quality sectors.

In terms of individual papers, the Daily Mail and the Financial Times

were the only national dailies to increase sales month on month, with

rises of 1.08% and 0.42% respectively.

The Sunday Mirror, which rose 0.36% month on month, and the Mail on

Sunday, which inched up 0.13%, were the only national Sundays to

increase sales.

Paul Mukherjee, head of press at The Network, attributed the sales

decline in the tabloids to editorial changes in the quality market: ’The

tabloids are having their editorial identity challenged by the

broadsheets, which are increasing their coverage of areas such as sport,

which has traditionally been strong in the tabloids.’

Sales for The Independent and The Independent on Sunday fell by 3.14%

and 4.72%, the biggest decline of any national newspaper.

This article was first published on Marketing