EDITORIAL: Customer care in a suitcase

The move by Going Places to launch its own version of Tesco’s

Computers for Schools suggests that marketing in the holiday and travel

sector is finally coming of age.

With the holiday companies succeeding in reducing reliance on price

cutting as their main marketing tool, it will now fall to other aspects

of the marketing mix to win over customers - such as quality and

customer service.

That will be welcome news for thousands of holidaymakers, who in the

past have seen marketing and customer care end once they’d picked up

their airline tickets.

This article was first published on Marketing