European fast-food restaurant chain Quick has appointed J Walter
Thompson in Paris and Brussels to take on its pounds 6m advertising
account. JWT pitched against Euro RSCG, French agency Alice and FCB.
The Virgin Group has appointed Rodney Fitch Design Consultants to design
the identity for Virgin Express, Virgin’s new European economy airline.
This week the agency also started work on V2, Virgin’s return to music
publishing and record labels.
On the same track
PTK HealthCare has created a new campaign for Fruit Setlers, which, like
the Setlers Antacid TV commercials, is based on the train motif on a
jumper. The pounds 750,000 TV ads start in August.
The United Nations’ children’s fund, Unicef, has appointed Smith Bundy &
Partners to handle its pounds 1m marketing and donor-communications
Cider goes for gold
Premium cider Scrumpy Jack has a new gold livery after a redesign by
Wickens Tutt Southgate, as part of a pounds 3m push. The bottles and
cans now feature stories about how the Scrumpy Jack apples are picked.
Matter of unit trust
DMB&B Financial has created a corporate poster campaign for unit trust
provider M&G. The campaign, which is targeted at 30-to 45-year-olds, is
part of M&G’s pounds 7m advertising and promotional effort and breaks on
Procter & Gamble is launching a collaborative promotion with EMAP
Fashion’s latest event, 40 Degrees. The co-promotion is designed to
promote the way in which P&G’s flagship washing powder, Ariel, washes at
low temperatures. The link-up follows the endorsement recently given to
Ariel by Miss Selfridge and Mothercare.
The University of Abertay, in Dundee, has appointed The Leith Agency and
One-to-One Direct Communications to develop marketing and advertising to
communicate with potential students.
Birds Eye Wall’s has launched an advertising campaign in women’s
magazines and TV programme papers for Cadbury’s Caramel Ice Cream bar.
The campaign uses the Caramel Bunny to persuade consumers of the joys of
both the chocolate bar and the ice-cream.
Brought to book
Philips Media, Thomas Cook and South African media group Twine have
united to create LeisurePlan International, a worldwide interactive
direct booking service.
Portland Direct, a division of the Thomson Travel Group, has awarded
McCann-Erickson Manchester its pounds 2m account.
This article was first published on Marketing