The new agency will be run from two existing OMD operations in the market, Espaco OMD and Tempo OMD.
PHD is also launching its media negotiation operation, OPera, in Portugal.
PHD Portugal will be headed by OMD B-Plan's general manager, Edite Botas, who will become the managing director.
Luis Mergulhao (pictured), who becomes the chief executive of Omnicom Media Group Portugal, will take overall charge of Omnicom's media business in the country.
This article was first published on Campaign