MARKETING MIX: A calendar well past its sell-by date

It is said that a picture is worth a thousand words and with

regards to the 1980 Findus Calendar, the editorial team at Marketing has

to agree.

A masterpiece of its era, the Findus Calendar is proof, if any were

needed, that bare breasts and meat pies do not mix.

However, the 18-year interlude between its production and the present

day have enabled those responsible to cover their tracks well. Although

the design and art direction are attributed to a J.A. Lamprell at

Findus, no one knows who he was.

At Findus’ ad agency of the time, J Walter Thompson, memories are also

shaky: ’It’s ringing a few bells, I think they were hot properties at

the time,’ says WPP director Jeremy Bullmore.

Mix has secured a number of copies of the calendar - our highlights are

printed above - and is offering them to any reader who can produce

examples of tacky marketing to match this.

Contact Harriet Marsh on 0181 960 8842.

This article was first published on Marketing