Unilever conducts leaflet drive for Persil and Comfort

Daniel Farey-Jones, brandrepublic.com, Friday, 17 March 2006, 7:00am,

LONDON – Unilever has targeted consumers in Sainsbury's store catchment areas with nearly 1.5m leaflets encouraging them to buy its Persil and Comfort products.

One of the aims was to raise awareness of the new Persil Gel Tablets and the new-look Comfort range with its new addition Comfort Creme. The other was to drive purchase with vouchers and reference to Sainsbury's 25% money-off promotion on Persil and Comfort.

Unilever and its direct agency Tullo Marshall Warren appointed Circular Distributors to handle distribution. It used its CDNewshare service to deliver the leaflets with local free newspapers this week and last week.

Charles Neilson, managing director of Circular Distributors, said: "CDNewshare delivers exactly what our client needs -- fast, flexible delivery to target consumers over a few days before the weekend."

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This article was first published on brandrepublic.com