Coutts rejigs to sharpen bank’s strategic aims

NatWest-owned Coutts Group, the international private banking

business famed for its aristocratic clientele, has restructured its

marketing operation.

Paul Feeney, marketing director at Coutts, has created four product

divisions: investment markets, trusts and fiduciaries, banking and

electronics, and share dealing, each with its own marketing manager. A

sales support and customer marketing division have also been

created.

The divisions all come under one marketing department. Previously,

marketing functions were spread over geographic areas, but when NatWest

business divisions - investment, offshore and stockbrokers - were

brought under the Coutts umbrella, Feeney felt it was time for change.

’It is a lot easier now to provide a cohesive and co-ordinated

strategy,’ he said.

The marketing manager of each division reports directly to Feeney, who

reports to commercial director Andrew Fisher. The NatWest offshore

business is the only division that has an independent marketing

department.

This article was first published on Marketing