COI looks at five agencies in pounds 3m poster review

The Central Office of Information is conducting a statutory review

of its pounds 3m centralised outdoor media buying business, held by

Concord.

It has invited Portland, Poster Publicity, Posterscope, IPM and the

incumbent to pitch.

Pitches will begin on January 11, with a decision expected before the

end of the month.

The COI reviews its poster business every five years. It is out of

kilter with the COI’s media buying business, which was reviewed in June

1997.

Last year the COI spent pounds 1.3m on outdoor. A spokesman said: ’Our

spend on posters varies enormously. Last year spend was depressed by the

election, but we expect it to rise next year.’

This article was first published on Marketing