From Richard Woolston, group product manager, Web International, London
‘The castaway client’ on your Mix pages usually makes for interesting
reading except for one rather corny thread which I have noted as a
Is it a prerequisite that contributors must always nominate something
which is made by their very own company?
If so, then so much for us marketing bods being portrayed as independent
free thinkers, innately creative and capable of stepping out from the
Perhaps more important, what does it do for the image of the majority of
marketers who do not necessarily work for ‘glamorous’ blue chip or fmcg
companies, yet whose contribution to British business is rarely
acknowledged by the likes of your magazine? Would they dream of taking
one of their engineering widgets, medical contraptions or office gizmos
Sour grapes, me? Not likely mate. If I was a castaway, I’d make sure to
take a lovely Web photo album with me to preserve all my memories.
This article was first published on Marketing