MARKETING MIX: LETTERS; Enough puff for company brand

From Richard Woolston, group product manager, Web International, London

NW10

‘The castaway client’ on your Mix pages usually makes for interesting

reading except for one rather corny thread which I have noted as a

constant factor.

Is it a prerequisite that contributors must always nominate something

which is made by their very own company?

If so, then so much for us marketing bods being portrayed as independent

free thinkers, innately creative and capable of stepping out from the

party line.

Perhaps more important, what does it do for the image of the majority of

marketers who do not necessarily work for ‘glamorous’ blue chip or fmcg

companies, yet whose contribution to British business is rarely

acknowledged by the likes of your magazine? Would they dream of taking

one of their engineering widgets, medical contraptions or office gizmos

with them?

Sour grapes, me? Not likely mate. If I was a castaway, I’d make sure to

take a lovely Web photo album with me to preserve all my memories.

This article was first published on Marketing