Allied Domecq is restructuring its duty-free marketing department under
new marketing director Wilson Marshall to exploit growing sales in the
Each duty-free region - Europe, Asia Pacific and the Americas - will now
have a dedicated marketing team.
Duty-free trade is becoming increasingly important to the spirits,
liqueurs and wine industry, especially in the UK, where duties are far
higher than on the Continent.
‘Allied Domecq’s decision to bolster its duty-free marketing department
is a wise choice. People travelling back to Britain are very receptive
to the bargains that they can get from duty free, but many simply don’t
know about them,’ said one drinks analyst.
Allied Domecq is also creating a global five-strong team handling
overall marketing. It will be run by a director of marketing resource, a
newly-created role that is yet to be filled.
The company is looking for people to join the teams, but says it wants
to look at internal candidates in the first instance.
This article was first published on Marketing