THIS WEEK: Allied Domecq in duty-free boost

Allied Domecq is restructuring its duty-free marketing department under

new marketing director Wilson Marshall to exploit growing sales in the

sector.

Each duty-free region - Europe, Asia Pacific and the Americas - will now

have a dedicated marketing team.

Duty-free trade is becoming increasingly important to the spirits,

liqueurs and wine industry, especially in the UK, where duties are far

higher than on the Continent.

‘Allied Domecq’s decision to bolster its duty-free marketing department

is a wise choice. People travelling back to Britain are very receptive

to the bargains that they can get from duty free, but many simply don’t

know about them,’ said one drinks analyst.

Allied Domecq is also creating a global five-strong team handling

overall marketing. It will be run by a director of marketing resource, a

newly-created role that is yet to be filled.

The company is looking for people to join the teams, but says it wants

to look at internal candidates in the first instance.

This article was first published on Marketing