THIS WEEK: Fina hands out card

Fina, the petrol retailer, is introducing a customer-loyalty card which

gives motorists the chance to contribute cash to local schools and

charities.

Fina is rolling out the card to 60 of its 500 branded petrol stations as

part of the scheme’s first phase. The rest will follow in February.

Holders of the card, ‘Fina for you’, can collect one point for every

pounds 6 of petrol bought.

Points can be redeemed for products from a variety of third-party

sources such as the Index catalogue, the Burton Group or Going Places.

Alternatively, the tokens can be cashed in and given to charity.

Fina has 5% market share of the UK retail petrol market, which in 1994

came to 27 million tonnes.

This article was first published on Marketing