THIS WEEK: Tulip to sponsor weather report

Dutch computer company Tulip has signed a pounds 500,000 deal with Sky

to sponsor the broadcaster’s weather reports.

The move is to increase its presence in the UK personal computer market,

where it has poor brand awareness.

The deal means Tulip being seen in all 12-second opening scenes for Sky

weather reports, and in 10-second closing scenes.

A total of 8500 sponsored bulletins will run over the course of the one-

year contract. Four different sequences have been produced to reflect

seasonal change.

Tulip has also unveiled a new ad campaign through Newell & Sorrell and

CML.

This article was first published on Marketing