Cake plugs saucy film
PR Week UK, Thursday, 26 January 2006, 12:00am,
Cake is to publicise Agent Provocateur’s follow-up to its infamous Kylie Minogue video – a short film by Leaving Las Vegas director Mike Figgis.
The erotic flick, called 'Tied Up at the Office', will be distributed via email in four parts. The final instalment will be made available on the firm's website on 9 February.
Cake will attempt to eclipse the 30 million downloads achieved by the 2001 campaign, which was created in-house with Kylie's management company, 3.
This year's eight-minute film features models Lauren Jones and Amanda Grace. Cake won a three-way pitch for the brief.
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