ADVERTISING & PROMOTION: BRIEFS

Fuji first for Maher

Maher Bird Associates has unveiled the first work for Fuji’s Advanced

Photo System since its parent Simons Palmer Clemmow Johnson won the

business in September.

Brylcreem push

Shilland & Co has been appointed by Sara Lee to carry out a consumer

media campaign targeting men for the Brylcreem hair-care range.

Vodka cocktail

Smirnoff is to run its first integrated through-the-line campaign at

Christmas, linking an on-trade promotion by Pulse, PR by the Berners

Place Consultancy and a pounds 1m ad campaign by Lowe Howard-Spink.

Lifestyles surveyed

Over 3.6 million people responded to the 20 million lifestyle

questionnaires sent out by ICD last month. The data will be on ICD’s

database by December.

J&J plugs in kids

Johnson & Johnson is launching a TV ad for its new electric toothbrush

for kids: the Reach Powerbrush. The ad was created by McCann-Erickson.

Independent’s day

Pillsbury UK has appointed AIM, the direct marketing consultancy, to

carrry out a distribution-building campaign to promote Haagen-Dazs to

the independent retail sector.

Door-to-door punches

Punch is to launch a combined telemarketing and door-to-door

distribution campaign to raise subscriptions in the run-up to Christmas.

The campaign, through Taylor Nelson AGB and MRM Distribution, will start

in mid-November.

Screen-saving agency

A new agency, Imitron, has been set up to deal exclusively with

electronic media, offering services such as screen savers and CD-ROMs.

Banking on holidays

Thomas Cook Financial Services has appointed Communicator to handle its

below-the-line activity. A pounds 400,000 campaign will run through

banks in summer 1997.

In the soup

Campbells is to launch its condensed Vegetable Blends with a new TV

campaign, as part of its total pounds 4.2m airtime spend this autumn.

The push will be supported by a press campaign in a range of women’s

magazines.

Ad Fab Xmas video

Warner is about to release the ultimate Christmas video for advertising

fans. Ad Fab, narrated by John Peel, features classic ads including

Hovis, John Smith’s and Nick Park’s Creature Comforts electricity ads.

Tribute to Leiderman

A tribute to direct marketing luminary Robert Leiderman, who died

recently after a long illness, is to be held on November 28 at the Royal

Garden Hotel, Kensington at 11am. Fax the Direct Marketing Association

on 0181 306 0660 if you would like to attend.

This article was first published on Marketing