Gillette launches Venus extension
Marketing, Wednesday, 21 December 2005, 12:00am,
Gillette is planning its biggest promotional campaign since the launch of its Venus ladies' razor line five years ago to support the debut of Venus Vibrance, its first battery-powered razor for women.
Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004).
The shaving giant will invest more than £10m in activity including a heavyweight TV campaign, expected to be created by Abbott Mead Vickers BBDO, as well as a point-of-sale drive.
Gillette is launching Venus Vibrance as an extension of its men's M3 Power razor, which made its debut last year.
This article was first published on Marketing
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