Viacom gets on board with Year of the Volunteer

The poster asks viewers for a minute of their time to read the ad and consider donating more time to a worthy cause via www.yearofthevolunteer.org.

The creative execution for the London Underground tells viewers they have an average of three minutes on the platform, while the version for London buses highlights the fact that the average bus journey is 24 minutes.

This ties in with research that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger dwell time on Viacom's advertising estate.

This article was first published on Media Week