Accenture deal is not armageddon after all

PR Week UK, Friday, 09 December 2005, 12:00am,

How tedious that, yet again, the doomsayers foretell a time when sharp-suited management consultants will run all the strategy, with us dim-witted PR types scraping around issuing press releases and polishing their shoes (Letters, 2 December).

We've heard this for 20 years and it's no more true now than it was then.

Our industry has become much bigger and more sophisticated over that time, and the fact that Accenture takes an interest is testament to our success.

Companies such as Accenture give us a new perspective - but the sky is not falling on our heads.

David Brain, president and CEO - Europe, Edelman.

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