Supplement on Public Relations: Choosing & Using - Types of training

Media training takes several forms. Starter courses provide an

understanding of the structure of the print and broadcast media and

their often widely differing interests and objectives.

Sessions can be tailored to individual organisations, so that corporate

issues and their handling can be discussed.

These help to ensure that different people do not give divergent

interpretations. Presentational skills are another aspect, with mock

interviews staged using professional journalists.

It is generally felt that the most effective courses are those staged

for a small group of not more than six people, all from the same

company, incorporating mock-interviews.

Beyond that, some training companies will provide a personal dress

rehearsal for, say, a pending TV interview, in which there may even be

replication of the style of the actual interviewer.

This article was first published on Marketing