Media training takes several forms. Starter courses provide an
understanding of the structure of the print and broadcast media and
their often widely differing interests and objectives.
Sessions can be tailored to individual organisations, so that corporate
issues and their handling can be discussed.
These help to ensure that different people do not give divergent
interpretations. Presentational skills are another aspect, with mock
interviews staged using professional journalists.
It is generally felt that the most effective courses are those staged
for a small group of not more than six people, all from the same
company, incorporating mock-interviews.
Beyond that, some training companies will provide a personal dress
rehearsal for, say, a pending TV interview, in which there may even be
replication of the style of the actual interviewer.
This article was first published on Marketing