People moves: RAC

Marketing, Wednesday, 07 December 2005, 12:00am,

Alastair Pegg, former head of customer marketing for Virgin Money, has been poached by the RAC to take up the new role of head of strategic marketing and brand. Pegg will report to RAC marketing director Shaun Meadows. His appointment comes as RAC parent Aviva strives to expand RAC's customer base by 1.4m over the next three years.

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