Barclays Capital Group, the company formed to manage the debt
trading, derivatives and foreign-exchange operation of BZW, has handed
its pounds 2m corporate advertising account to J Walter Thompson.
The agency has been briefed to develop an international press campaign
which will launch the new company in the UK.
Barclays Capital Group was set up following Barclay’s decision to sell
off the equities division of BZW.
The agency beat Young & Rubicam and incumbent Dewe Rogerson to win the
The new appointment comes nearly three years after BZW appointed Dewe
Rogerson to develop a global corporate campaign, promoting BZW as an
However, Barclays’ global aspirations for its investment arm were
finally put to rest earlier this month, when the company announced its
plans to sell the equities and corporate finance division.
The company has appointed Goldman Sachs to handle the sale of the BZW
equities division, with a deadline of December 1 to find a buyer.
This article was first published on Marketing