JWT wins pounds 2m task for Barclays Capital

Barclays Capital Group, the company formed to manage the debt

trading, derivatives and foreign-exchange operation of BZW, has handed

its pounds 2m corporate advertising account to J Walter Thompson.

The agency has been briefed to develop an international press campaign

which will launch the new company in the UK.

Barclays Capital Group was set up following Barclay’s decision to sell

off the equities division of BZW.

The agency beat Young & Rubicam and incumbent Dewe Rogerson to win the

business.

The new appointment comes nearly three years after BZW appointed Dewe

Rogerson to develop a global corporate campaign, promoting BZW as an

international brand.

However, Barclays’ global aspirations for its investment arm were

finally put to rest earlier this month, when the company announced its

plans to sell the equities and corporate finance division.

The company has appointed Goldman Sachs to handle the sale of the BZW

equities division, with a deadline of December 1 to find a buyer.

This article was first published on Marketing