Media choice: Mobile TV

You might think it would be easy to fling insults at Vodafone's TV-on-your-mobile. But it just isn't true. Having put up with crass mobile content for years - naughty wallpapers, pixelated games, real tones and true tones - we now have something that is genuinely worthwhile. Not even the mobile phone operators are going to suggest the family gather around dad's dinky handset to watch the footy.

However, when you're standing in a queue, it's a welcome diversion. The Discovery Channel programmettes are my favourites - compact episodes take you to the corners of the globe as you wait for the number 47 bus. There are also truncated versions of Channel 4 programmes, and to keep the kids happy, Cartoon Network is only a button away. In fact, the downsides are nothing to do with the service itself, but the technology - 3G.

One minute my phone is in a 3G area, the next it's not - and coverage is non-existent in my town. Also, there's the battery. It is sod's law that just after I've drained it watching the Arsenal-Spurs match, I have to make an important call to the babysitter.

This article was first published on Marketing